The Birth(or Rebirth) of Pono Roasters
We chose the Phoenix to represent our coffee roasting business' rebirth. The Phoenix's ability to be reborn from its own ashes seemed very àpropos. Our path, fraught with obstacles yet we emerged from the cinders stronger.
"It's best to have failure happen early in life, It wakes up the Phoenix bird in you so you rise from the ashes." - Anne Baxter
"Success wouldn't taste so good, without failure as an appetizer." -from a fortune cookie